On the Pitch
Nike Signs Chivas, and the Timing Isn't an Accident
Nike just made its biggest Liga MX move in years. Starting with the Apertura 2026 season, the swoosh becomes the exclusive sponsor and supplier of Club Deportivo Guadalajara, ending Chivas' decade-long run with Puma. The club is calling the new era Futuro Sagrado. Consider the timing. Nike dropped