Willy Chavarria and adidas Originals Take Mexico to the World Cup with "Comienza Con El Sueño"
adidas Originals and Willy Chavarria launch 'Comienza Con El Sueño,' a Mexico-rooted World Cup 2026 collection of FMF apparel, footwear, and a youth-talent campaign.
With the FIFA World Cup 2026 set to consume the summer, adidas Originals and designer Willy Chavarria have unveiled "Comienza Con El Sueño" translated "Start With The Dream", a collection and campaign built on the idea that the dream doesn't start on the world stage. It starts long before, in the streets, the voices, and the culture that shape a player well before the spotlight arrives.
That's the thesis stitched, sometimes literally, into the clothes. The collection's name doubles as a slogan that appears across several pieces, framing the range as a tribute to the distance between where you come from and where you're trying to go.
A Mexico-rooted core
At the center sits a full run of officially accredited Selección Nacional de México World Cup merchandise. The FMF-badged apparel, first shown in Chavarria's Autumn/Winter 2026 runway show, spans soccer jerseys, a tracksuit, long soccer shorts, and rugby shirt silhouettes, all working off dual motifs that nod to iconic Mexican football heritage.
From there, the collection steps off the pitch and into the wider culture around the game. There's a blazer, long twill shorts, and a button-up shirt cut for a coach's sideline look, plus stand-ready soccer and merch tees, a crewneck, a scarf, and caps. Chavarria's signatures run throughout with his embroidery, graphic detailing, and the namesake declaration that he's known for sewn into the garments themselves.
The footwear
Three shoes anchor the range. The Willy Mega Low and Megaride AG XL both build on the Megaride franchise tooling, with exaggerated uppers, Chavarria branding at the tongue, and pops of red. The Willy Chavarria Megaride Copa rounds things out with a more football-minded silhouette.
adidas megaride reimagined by Willy Chavarria
The accompanying campaign points the lens at the future, spotlighting rising youth talent from the Selección Nacional de México. The featured players include senior National Team standouts Jesús Gilberto Orozco and Jeremy Márquez, alongside Omar Campos, who has earned previous national team call-ups, and Ariel Castro, the youngest of the group, a generation with its sights set on World Cup stages still to come.
Where to get it
The adidas Originals x Willy Chavarria "Comienza Con El Sueño" collection arrives June 10, 2026, on adidas.com, the CONFIRMED app, and at select retailers worldwide.
