The Paris Saint Germain brand has taken a life of its own over the last few years. On one side you have a full-blown football club, with dedicated athletes focused on winning and on the other side you have the brand of PSG. I want to focus on the brand.
adidas and the Jamaica Football Federation unveil 2026 Bob Marley-inspired home and away kits, blending reggae heritage, football culture, and performance innovation ahead of the World Cup.
Today Forty-One announces the launch of Forty-One FC, a creative collective designed to bring together like-minded creators who want to put their skills to work in and around soccer. The “FC” stands for “For Creators” and “For Creatives,” a play on the “FC” nomenclature found in soccer but adapted to
From the time we announced our rebrand in 2023, the brand has been building quietly behind the scenes. Now, we wanted to step into 2026 with a clear purpose: tell the stories that live beyond the 90, and put the region’s culture at the center of the conversation.
The players were preparing to take the field. It was the third day of, what was for many of them, an opportunity to show their skills and talents to women's soccer coaches around the US. More specifically, an opportunity to play and connect with some of the best