Nike and Chivas pulled the cover off today. The first collection of the Futuro Sagrado era went live in Mexico with early access on Nike.com, the Nike App, the Chivas online store, Nike Madero, Nike Andares, and club shops. The rest of the world waits until July 22. The
The NFL and Fanatics have released a second season of Football meets Football, the collection that puts all 32 NFL franchises into soccer kits. The first run launched last summer. Season 2 went live July 17 through Fanatics.com and NFL Shop, one day after an exclusive debut at Fanatics
The 2026 World Cup gave North America a month of soccer at full volume. Major League Soccer wants to keep that going after the final whistle. This week the league rolled out the largest coordinated marketing campaign in its 33-year history. The tagline: "Thanks World, We'll