It's World Cup Kit Release Week!
Edition 75 explores Nike’s 2026 USMNT kits, adidas’ latest federation drop, insights from Kit Stories, FIFA’s YouTube deal, and the cultural momentum building toward the 2026 World Cup.
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New Balance collab, new Nike colorways, 3D boots, and Travis Scott Phantoms
Meet Dianne Halloway, The Designer Using 3D Printing to Rewrite the Soccer Cleat Playbook
Phoenix-based designer Dianne Halloway created a 3D-printed, slip-on soccer cleat component that fits over any sneaker. Starting at $25 for digital access, her Tag System product is built to make the game more accessible, customizable, and independent from big brand price tags.
Viral World Cup Ad, Mia Fishel's Next Chapter, and a Word with Clint Dempsey
This week we talk Legos, Big Fish and hear from Deuce about the future of soccer in ATL.
Mia Fishel Has Never Followed the Usual Path and That’s the Point
Mia Fishel discusses her path from UCLA to Tigres, Chelsea, and Seattle Reign, sharing how confidence, resilience, injury recovery, and self-belief shaped her return to the U.S. game.