It's World Cup Kit Release Week!
Edition 75 explores Nike’s 2026 USMNT kits, adidas’ latest federation drop, insights from Kit Stories, FIFA’s YouTube deal, and the cultural momentum building toward the 2026 World Cup.
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Pink Boots, History-Making Refs, and a Father's Master Plan
104 Games. 48 Teams. 41 to Keep Up with it All.
Inside Sole Play's "Press Play" Predator Sala With Co-Owner TJ Bennett
Sole Play Co-Owner TJ Bennett on the adidas x Sole Play 'Press Play' Predator Sala, gaming culture, and Atlanta's World Cup moment.
It's officially World Cup Season! Here's the latest.
The World Cup kicks off next week. In Edition 86, we cover the latest football fashion drops, new boots set to shine on the biggest stage, fresh music fueling the tournament hype, fan experiences around the globe, and Nike’s inspiring new World Cup campaign.