Why it costs anything

Reporting a single feature takes between three weeks and six months. Advertising would pay for it faster. It would also decide, quietly, which stories we could finish and which brands we could afford to be honest about.

Memberships pay for reporting time and nothing else — flights to a shoot, a photographer's day rate, the hours it takes to get a club to say something true. If you cancel, everything you have already read stays readable.

What you are actually buying

  • Long interviews that run at the length they need.
  • Photography commissioned rather than supplied by a brand.
  • A print edition twice a year, made properly.