It's World Cup Kit Release Week!
Edition 75 explores Nike’s 2026 USMNT kits, adidas’ latest federation drop, insights from Kit Stories, FIFA’s YouTube deal, and the cultural momentum building toward the 2026 World Cup.
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adidas Lets Mexico, Curaçao, and Jamaica Tell Bigger Stories Through 2026 Away Shirts
adidas has unveiled its 2026 World Cup away kits, bringing the Trefoil back to the tournament for the first time in 36 years. Mexico, Curaçao, and Jamaica stand out with shirts rooted in culture, place, and identity.
Nike’s New USMNT 2026 Kits Are Built for a Bigger Stage
Nike’s new USMNT 2026 home and away kits lean into confidence, identity, and modern American style, with distorted stripes, star-driven detailing, and a darker away look built for a new era.
Jumpman x Brazil, Vela’s Next Move
Edition 74 explores Jordan Brand’s Brazil away kit, Carlos Vela joining LAFC ownership, Nike’s football-inspired Air Max 90s, the return of the USMNT denim kit, and the March events shaping football culture.
NYC DJ Khalil Takes You Inside Adidas x JFF Pop-Up
Khalil McKenzie's Caribbean roots run deep. Born to Panamanian parents with strong Jamaican ancestry, he got to experience the best of both cultures growing up in Flatbush, Brooklyn. "My earliest memories, I would remember all the music I would hear in the streets, memories of Carnival, things